Can’t Decide Where to Eat? Check out Truffle

By Colin O’Keefe

The Lean Startup conference was finishing up their last remarks for the day with an Interview between Eric Reis and Phil Dillard. A great way to finish off the day with really good insight from both Eric and Phil. As I was walking out, talking and networking with a few people on my way, I was thinking of a good place to watch the start of Game 7 in the World Series. I decided to check out the Lean Startup slack conversation and sure enough, there was a message that said “Looking for a good place to watch Game 7, check out Truffle.”  

I downloaded the link to the app and checked it out for myself. I found out that Truffle was a social app that allows you to share your favorite restaurants, in your city, with your friends. You pick out your favorite restaurants in categories from BBQ to Italian, Burgers to Dim Sum, and share that with your friends. You can also ask your friends questions like, what’s your favorite coffee in Kalamazoo, MI? Truffle is a great way to figure out where to eat based on your friend’s suggestions, instead of suggestions from unknown reviewers. It can also help those out who can never decide where to eat, just pick one of your friend’s favorite restaurants. After exploring the app I added one restaurant in San Francisco that I enjoyed the night before and I found a place right down the street to watch Game 7, things worked perfectly for me but it only gets better from there.

The next morning I was getting ready for Day 2 of the conference. I checked out the slack app to see if anything special was going on and saw that I received a direct message. The message was from Tom Limongello, CEO of Truffle! He sent me a message saying thank you for adding a favorite restaurant on the app and asked if I wanted to meet to discuss more about it. I was beyond excited, messaged him back right away and told him I would be at the conference all day.

When I got to meet and talk with him I really appreciated how personable he was. He explained the story of Truffle, talked about plans for the official release, and was nothing but sincere with me. I found out that he got his MBA in Finance, Marketing, and Entrepreneurship at The University of Chicago Booth School of Business, and had excellent experiences to share. We talked for a bit and he asked some questions on what I thought were the best ways to communicate to friends so they can join Truffle. The problem is you are not allowed to just link your Facebook friends as Truffle friends, you have to physically invite them through other means. Facebook messenger, texting friends, and simple word-to-mouth were some of the main forms of communication I suggested.

Being a college student he was really interested in what I had to say, and it felt good to know that he appreciated my thoughts. At the end of our conversation, I thanked him for his time, and he told me to stay in touch and let him know how my experience with Truffle was going, YES of course. It’s not every day you get a personal message from the CEO of a new and upcoming app, asking to meet and chat. It was an awesome conversation and great connection for me to make at The Lean Startup Conference. Thank you Tom Limongello for your time and for reaching out to me. Now it is time to get the word out and tell everyone about Truffle!

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