Who, What, WHY?

By Daurice Coleman

WHO: Attending the Lean Startup Conference does not mean you have to know exactly who you are and what you want yourself to represent in the near future. Most people fell into where they are now, not knowing from the beginning where they would end up. All the ideas and networking opportunities in the air can help you find your end destination. Don’t worry if your vision isn’t clear right now within yourself or your ideas. The focus is trying to find the end result.

WHAT: This could be a wide topic to address. What’s your reason? What’s your idea? What’s your purpose? What’s your product going to do for your consumer? These are just a few of the questions you have to ask yourself when addressing the who, discussed previously, as well as where you want you and your product to go. The “what” is the meat of the sandwich.

WHY: This, in my opinion, is the most important out of the 3. It can drive you, motivate you, and push you to your end goals. Not much can be said about the why because there is too much that is understood about why you do anything. You know why you started a venture as well as why you want to accomplish it.

The message behind this blog was inspired by the Ignite Talk I attended tonight by Lynn Johnson. She had a developed concept about how this who, what, and why concept should be used effectively to get across an idea and make it come to life. Her personal business, Go Girls, uses the idea to its fullest capability and maximizes her full potential overall. Hopefully, I can learn more about her and her venture to the greater beyond

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