4 Reasons You Should Start a Company in College

By Team 2016 Member

1. Thinking Like an Entrepreneur

Critical to success — both in the job market or as an entrepreneur — is the ability to think like an entrepreneur. This is a skill I learned only by starting a company, not something that was taught in school or out of a book. “Thinking like an entrepreneur” starts with that gut feeling — a hunch that drives you towards the desired goal. The Lean Startup Conference emphasized the idea of generating a hypothesis and testing the hypothesis as quickly and cheaply as possible; but how do you generate a valuable hypothesis in the first place? By listening to your gut. Thinking like an entrepreneur is the medium through which hunches and desired goals become a reality. This involves getting the resources necessary to test a hypothesis, gathering data, and deciding whether your hunch was dead right… or dead wrong.

Build, Measure, Learn — Lather, Rinse, Repeat

2. Win-Win Community

The entrepreneurial community is made up of the hardest working individuals I have ever met. They all do what they love, and they impact their communities in unbelievable ways. In a sense, they are silent heroes. When we first approached the community looking for help for starting our company, Jacket360, they were incredibly helpful. They connected us with the right people immediately and gave us the tools to grow; without them, Jacket360 would have never past the idea stage. The entrepreneurial community fosters a win-win mentality that is unparalleled to any other field — they want you to succeed. Throw selfishness aside, it is never about you, it’s about the community and how you make it better.

How can we grow this community, together?

3. Problems are Opportunities

In entrepreneurship, perception is key. Prior to starting Jacket360, I spent my time avoiding problems, which is ironic, since engineering school throws enough problems at you to make you want to puke. My perception of problems was that they should be avoided at all cost. It wasn’t until after we formed Jacket360 that I realized: problems are great! You want new problems; it’s a great indicator that you moving. The type of problem will determine whether you are in the right or wrong direction. If you want to grow as an individual, you need to overcome problems — the bigger the problem, the better the opportunity.

If opportunity knocks once, how many doors will you build?

4. Entrepreneurship is About the Adventure

Starting a company in college was the hardest thing I have ever done. But at the same time, it has been the most rewarding experience. Thanks to Jacket360 and amazing support from Western Michigan University, I have seen more places in the U.S. then if I would have spent my time solely focusing on my degree and student organizations. Other entrepreneurs you will meet along the way each have a different story and a different motivation for leaping into the world of entrepreneurship. It’s a community built on the spirit of adventure with a blend of inspiration, energy, and sacrifice.

So, what are you waiting for?

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